If you want to create truly great tasting pizza, here’s a way to go…
First, attend a Pizza University (there’s a good one up in Denver), buy a few books on the subject (The Art of Wood Fired Cooking, A. Mugnaini), watch a few hundred hours of YouTube Video (Frank Pinella, Mark Iaconno, and Bruno Albouze are masters in their craft), visit 20-30 pizza joints, eat lots of pizza, and talk to pizza experts (and idiots). When you’re good and ready, buy an Italian-made wood-fired pizza oven. We chose the Forno Bravo Signature Series – Napoli 140.
Find your location. Not just any location, though. It needs to be one that inspires your imagination. It’s got to be convenient with ample parking and welcomed by the neighborhood. Then roll up your sleeves, battle with zoning issues, wrestle with general contractors and financiers, all the while dragging along your Bean Counter. Write your business plan, do market research, build a menu, figure out how to source the ingredients – to offer that menu, send it for health plan review, dollar cost your menu and then price it for your market. Oh yes, and then market your new business. No doubt it will take commitment, creativity and intestinal fortitude beyond knowing.
With some luck and lots of help from unsuspecting people (read: friends, family, and people who just want you to succeed), you will begin to live your dream.
This is ours.
When you finally stretch and top your first pie, when it peels out of the oven, take a long whiff and a quick snap with your camera phone. For in that very first moment, you will know… it was worth every minute; every days dream and sleepless night. Napoli-style pizza is timeless. It’s been around since the late 1800s and keeps getting better. The ingredients are wholesome and healthy. The taste – truly unique. Only then will you appreciate what you have accomplished. You will know…
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